What is SEO and what is SEO importance in ranking in search results?

What is SEO and what is its importance in ranking in search results?

Article content

What is SEO?
What are SEO factors?
The most important factors that rank in Google search results (Ranking Factors)
Types of SEO strategies
What are the types of SEO?
The importance of SEO
How do search engines work?
Best SEO Tools
What is the best SEO course?
What is the difference between SEO and SEM?
What is YouTube SEO?

Do you know what SEO is? If you are a writer, blog owner, or website owner, we invite you to read with us the article about what is SEO and what are its benefits? So you can learn about search engine optimization properly.

What is SEO?

What is meant by SEO is an abbreviation for the term "Search Engine Optimization", which means SEO in Arabic, and it is the art and science of making your website pages occupy the highest rankings in search engines, and since search is one of the most important factors by which people discover content on the Internet, being at the top of the search results will lead to increased traffic to Your site, so you should know why SEO has become important for digital marketing? What are the practices you follow to reach the ranking requirements?

What are SEO factors?

We know the meaning of SEO, which is optimizing and preparing your site to rank at the top of search engines. All optimization processes, as we know, have important factors that guide us in preparing sites. Therefore, SEO factors are divided into three sections (internal, external, and technical).

Firstly. Improving internal SEO (on-page):

Internal SEO (on-page): It is all the improvement processes that take place within the website “On-page SEO”, and this is easy for you because you create everything that helps in ranking your site, including:

Formatting (including H1, H2, H3, etc. headers).
Identify the best keywords and related semantic words.
Maintaining high site speed for easy browsing for the user with SEO.
Images are exclusive with alt text added to the image title page.
Write the meta description in an attractive way because it will be displayed in the featured snippet on Google.
URL optimization technique so that the title includes suggested keywords.
Always update the page title tag to include relevant terms for your search.
The alt attribute must be used in image descriptions.
Update page description (update meta description tag - write meta data); Because it increases the click-through rate (CTR) in SERPs.
Create internal links to link pages to each other, especially those that talk about the same topic and keywords, by creating internal links that link articles together.
Pay attention to the user experience (UX) because it is very important in SEO.

Second: Improving Off-Page SEO:

In order to achieve excellent progress and results in raising your site’s ranking and indexing it in search engines, you must not forget the practices of improving external site SEO, through basic improvements, which are:

     Create backlinks, meaning placing strong external links from large, trustworthy sites to build positive links that will make progress in your optimization (SEO) processes.
     Paying attention to publishing the website on social media platforms and websites such as (Twitter, Facebook, Quora, Instagram, etc.).
     Target your customers by creating a registration banner on the site to collect emails and send new business updates, while ensuring that you provide good and useful content to them so that potential customers trust you.
     Conduct carefully planned paid advertising campaigns to achieve their desired benefits.
     Build a good guest post and create useful advertising banners.
     Carefully thought-out e-marketing so that customers keep your website as their favourites.

Third: Improving Technical SEO

Technical SEO works on auditing the search engine optimization technique through crawling and indexing, meaning that you make the search engine's eyes turn to the site and work to index it by crawling it through the efficiency of your site's infrastructure.

Improving technical SEO on the site depends on several factors, starting from the idea of building a website and ending with the design of an entire website or blog in its final form. These factors, in brief, are:

The domain (your website address for your visitors to access).
Choosing the hosting used for the website is very important.
Register in Webmaster Tools.
If you are creating a blog you should optimize your Robots.txt file to configure archiving.
The website will look good by designing a quick template divided into sections related to the website/blog title.
Download Sitemap XML.
Improve site speed.
Setting HTML & SSL codes and fully protecting the site with a security certificate.
Adapt the design's responsiveness to phones and desktops.

The most important factors that rank in Google search results (Ranking Factors)

Google develops a set of difficult and complex algorithmic rules to determine which pages and content deserve to be on the first page and in the top results, from among thousands of pages and sites for every query and searcher’s intent.
So there are hundreds of ranking factors that determine SERPs; It is an abbreviation for the word: Search engine Results Pages (Search Engine Results Pages).

In brief, we will highlight the three most important basic factors as a measure by which Google, or search engines in general, measure the extent to which sites are evaluated on the basis of which their quality is determined, and then how they are arranged in the SERPs, and they are:

1. Links:

It plays an important role in determining the ranking of sites in Google, Bing, and other search engines. This is because the link and linking to other sites is simply a vote in favor of the site due to its high quality by other sites, so visitors to the site increase.
It is certain that linking the site through many links to trustworthy sites and a link to the site’s niche is of great benefit, as it gives it more authority with the search engine, which is what is called (PageRank in Google) or in the eyes of all search engines.

2. Content:

Search engines today analyze content to determine the quality of the content and see if it is relevant to the search query or not, and the content and site are arranged according to targeting.

When mentioning content, it is necessary to talk about the content kings tool, Gen Rank SEO, which analyzes competitors’ content, helps in choosing keywords, writing SEO-compatible content, and gaining the trust of Google search engines.

3. Page Structure:

Installing or configuring the page on any website that depends on the HTML language and the codes that structure the page and give it its appearance, and including the keyword in the article’s URL and in the title.

Therefore, the HTML format is considered the main driver of the site's crawlability, which gives the opportunity to improve search engines, and increases the chance of ranking, especially if it is written correctly and without a large increase in JavaScript codes, which also affect the speed of the site, thus harming crawling and the appearance of a particular article.

Types of SEO strategies

There are many SEO strategies to reach the top search results, and there are two basic types of SEO strategies for search engine optimization, which are in brief:

     White hat SEO:
     Clean SEO, which is a legitimate strategy allowed by Google to prepare the site, such as building strong content, making a correct link building plan, and other SEO rules to build a strong site, and one of the disadvantages of this method is improving sites in the long term to appear in the initial results.
     Black hat SEO:
     It is completely unacceptable because it is illegal and illegal. It relies on devious methods to quickly rank in search results, and Google can quickly discover it, and your site may be subject to punishment from Google.
     Gray Hat SEO:
     In it, the previous two methods are combined, so that some deceptive methods are used for the sake of some improvements, and it is risky, as the site may be exposed to punishment in the long term.

What are the types of SEO?

There are many types of SEO that are important to know in order to become an SEO expert, the most important of which are:

     Content Pages SEO:
     It is related to websites and blogs that provide important content in order to appear in the first results.
     Images SEO:
     Some factors that must be followed in order for images to be at the forefront when searching for them on Google.
     Video SEO:
     This type is related to YouTube SEO to be at the top of search results.
     Maps SEO (Local Business SEO):
     It is a strategy that helps business areas such as companies and stores to appear more prominent in local search areas.
     E-commerce SEO:
     Websites specializing in selling products rely on it to make their products appear on the first pages, thus increasing sales and profits.

The importance of SEO

From the previous explanation, we explained that SEO is a process carried out in order to improve the appearance on the first pages and to be at the top of the search results. Here is the overall importance of SEO for your site:

It helps to rank high in Google search results and increase organic visits to the site (Organic Search).
Building trust between the site, search engines, and brand credibility for the public (Trust & Credibility)
Improve User Experience
Increases profits and on-site purchases (Impacts the Buying Cycle)
Relatively cheap and very cost effective compared to other marketing methods (Relatively Cheap)
Build long-term equity for your brand

How do search engines work?

It is natural that you want to know the technique of search engine optimization, so that your site can be easily promoted to the initial results. Because understanding the working mechanism and technology is the first step in improving the search rankings on your site, and thus you can improve the site by understanding the optimization technique as follows:

Choosing the appropriate keywords with the highest searches (Keywords Research).
Conducting electronic content marketing.
Building links internally and externally (Link Building).
On-page optimization.
Semantic markup.

Get acquainted with us during our tour to define the meaning of SEO, with a brief explanation of each of the aforementioned factors regarding the technology and mechanism of the search engine’s work to archive your site:

1. Keywords (Keywords Research):

Researching keywords represents the beginning of any website and article, so you must know the derivatives and destinations of many keywords, such as:

Know the keywords that potential customers are searching for, to suit your site requirements.
Alternative terms used by searchers in various search engines from Google and elsewhere should be specified.
Write relevant titles within the content to target more.

Answering the questions asked by those searching on Google, and this helps you by using the “Questions map” generank tool, which generates all the questions related to the keyword.

2. Content marketing process:

The first step in web content marketing begins with choosing the potential keywords mentioned above. Once you do that, you begin marketing your content. Good, compelling web content provides a positive user experience and the opportunity to rank highly on web pages, and thus increases its chance of attracting links and sharing on social media.

3. Building external links (backlinks):

The most important basic ranking factors in search engines from Google and elsewhere are within web pages, so you must ensure that you obtain link building backlinks. These are links that come from other sites, which are called backlinks in search engine optimization language.

Therefore, it is necessary to obtain backlinks from high-quality sites on the web. Because it is one of the most important factors in SEO that SEO has.

Backlinks include several methods such as:

Promote your good content with paid or free ads on social media.
Access good websites and build relationships with webmasters.
Submit sites to web directories that are relevant to those found in Google.

4. On-page optimization:

The effect of improving the page structure is very strong and has great benefits on improving search engines (SEO), and it goes in contrast to the external improvement of the page by building external links.
This factor of the page structure is under the control of webmasters and their disposal to bring the site to the required improvement. It includes some of the techniques for the SEO factors that we mentioned above.
Site architecture optimization: which depends primarily on building internal links.
This is because Google does not rely on external links alone to improve your site’s ranking. Rather, Google must confirm that you have linked to your main pages and used the relevant anchor text in these links in order to improve the relevance of your page to specific terms in the search engine.
If you want to further improve SEO, you can create an XML site map to guide search engines to discover all pages of your site and crawl them easily and without obstacles.

5. Semantic markup:

What is this element and what is its importance for website SEO? It is considered an important strategy for search engine optimization, explained as follows:

It is code in the HTML language that has a specific meaning and clear meaning. It refers to elements present on the page and in the content and does not change the appearance of the page.
Usually, pages are divided with these codes into header, menu, widget, and other sections, which affects search engines that can understand these sections and parts.
Google understands these sections and can determine the location of important information, so that the page appears in search engines.
Search engines can identify the author and type of content, which helps in obtaining the featured and rich snippet on search pages, such as additional text and images.
Reading semantic code from search engines also increases organic traffic.

Best SEO Tools

SEO tools: These are specialized tools that enable you to analyze your site and competitor sites, and provide information and reports in order to benefit from them in improving and preparing search engines. Here is a list of the best free and paid SEO tools:

Google Search Console tool.
Google Analytics tool.
Google trends tool.
Bitly link shortening tool.
SEMrush tool.
Ahrefs tool.
Google Page Speed website speed measurement tool.
Yoast SEO tool.
Rank Math tool.
GuinRank SEO tool.

What is the best SEO course?

In order to learn to improve SEO and develop its techniques and take a SEO course, whether free or paid, you must go through six basic steps, and over time you become an expert in them, which are:

To understand the purpose of SEO improvements, which allow you to rank highly on SERPs, which increases traffic and thus increases site revenues through increased clicks with increased improvement and visits.

Learn how to search for the main keyword appropriate to your site’s field (which is called the niche). If you search for words that many people search for with a high search rate, and use these words and their derivatives, you will have a wide audience and strong traffic.

Create content that is SEO and search engine friendly, as content is considered the most important factor in improving on-page SEO, and it is the only effective and continuous way to attract the searcher and increase traffic.

To give priority to the user by specifying a design that is suitable and comfortable for the eye, while defining sections and functions that symbolize and meet the service expectations of users.

Understanding Google's "Rank Brain" algorithms, which analyze user behavior and aim at their satisfaction and preferences using artificial intelligence, as the percentage of searchers who click on a search engine result, meaning click-through rate (CTR), is considered the best user experience for Google.

In the SEO course, you will also learn how to build internal and external links (backlinks), those links that point to articles that are relevant and linked to your site or point to other external sites that are also relevant, but they must be reliable.

What is the difference between SEO and SEM?

     SEM:
     Paid marketing, and SEO is part of it. You can pay marketing through Google ads within paid campaigns to get your site to the first result in search engines.
     SEO:
     It is what helps you improve search engines for free, which increases the indexing of the site without advertising campaigns, as is the case in the sim.

What is YouTube SEO?

YouTube SEO is: improving videos and preparing the channel to be at the top of YouTube search results. If you have a channel on YouTube, here are the most important steps to improve the channel’s SEO:

Increase video viewing time: The longer the video is watched, the more YouTube algorithms move to filter the video to the top of search results.
Focus on the ratio of click rate to video views (CTR).
Interact with the video: Ask your audience to interact by liking or leaving a comment, and interact with them in the comments.
Title: It must be attractive and contain the targeted keyword.
Video description: Include the target word in the description, and it is preferable to write it in the GenRank editor.
Activate meta tags and subtitles: which means sentences explaining the video content in the language it is displayed in.

You can see a full explanation by following the article “The top search results on YouTube.”

If you do not have a channel yet, you can easily create a channel on YouTube through the guide “How to create a channel on YouTube and profit from it.”

We explained the meaning of SEO and the importance of SEO in search engine optimization, through this simplified guide for beginners, and we invite you to read our article about a comprehensive SEO course for improving websites.
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